This initiative aims to enhance YSL's brand equity by emphasizing symbolic values, surpassing mere product representation. Our campaign is strategically designed to steer consumers towards choosing the new fragrance over competitors, employing innovative tactics. Digital media will serve as the primary channel for the Patron fragrance campaign to connect with the audience, while secondary mediums like print and billboards will also be utilized. By pioneering the unisex product sector within the luxury fashion industry, the Patron fragrance aims to elevate YSL Beaute's brand positioning in the fragrance market.
SOCIAL MEDIA
OOH ADVERTISING
MEDIA
CONCEPT DEVELOPMENT | ART DIRECTION | CAMPAIGN EXECUTION
