An expansion strategy plan for Kama Ayurveda to enter the United States Premium Skincare Market. With a comprehensive outlook, this strategy delves into product assortment, positioning, marketing, and distribution to plan a successful launch for the brand and increase its global footprint.
Welcome to the world of
KAMA AYURVEDA
A brand that weaves together
the wisdom of nature and the science of life
The richness of time-tested traditions
packaged in an elegant story
of purity and simplicity.
PUIG acquired a 75% majority stake in Kama Ayurveda with plans to increase the brand's global footprint
INSIGHTS
A survey of 270 participants in the United States indicated they prefer a simplified and targeted skincare regimen featuring multi-benefit ingredients.
MARKETING- DRIVEN STRATEGY
leading with
BRAND AWARENESS
SOFT LAUNCH
moodboard
creating
a multi-sensorial
experience
A themed event promoting the launch of the best brightening and skin-renewing products in the United States. The aesthetic is translated throughout the experience center via fragrance, decor, and service to uplift your mood and happy skin.
Airport Pop-Up Events
and
Brand Launch Activations
PROMOTIONS
Increasing brand visibility and reach through an influencer marketing program during the launch. Creating a social buzz in various skincare target demographic groups ensures a strong market entry and acquiring a diverse consumer base.
Press coverage for the brand launch event and advertising in print and digital media with significant publications.
ESTABLISH PRESENCE
exploring retail partnerships
Survey findings revealed that local store presence gauges consumer interest and boosts confidence in the brand. 70% of survey participants said they would make a first purchase with the brand when positioned right.
BERGDORF GOODMAN EXCLUSIVE STORE
HIGH-END RETAIL / EXPERIENCE CENTER
to explore the brand's high end skincare line exclusively available at Bergdorf Goodman.
Store Mockup Design
KAMA AYURVEDA X THE PIERRE, A TAJ HOTEL
Positioning luxury amenities for guest rooms and spas to elevate the consumer experience and create brand visibility. Taj Hotels, a renowned 121-year-old chain, provides a global platform for Kama Ayurveda.
new PRODUCT LAUNCHES
Introducing new product lines in alignment with consumer demand in the United States. Curating tailored skincare regimens for target groups and concerns like acne, dryness, and sensitive skin to fill the gap in brand portfolio and consumer demand.
MOODBOARD
Package Design Concept and Product Development
