Schiaparelli, a heritage Italian maison that pioneers surrealist fashion through haute couture, introduces a new fragrance concept: Firma.
It is a powerful fall scent for an independent woman with a taste for complexity and style. Blurring the divide between femininity and masculinity by breaking away from just florals and soaking up in musks that last all day long and beyond.
This product line extension aims to increase brand awareness in the American market by introducing an entry-level product that completes the brand’s sensorial experience.
THE NEW SIGNATURE FRAGRANCE - FIRMA
THE GREAT LAUNCH EVENT @ BERGDORF GOODMAN
PROMOTIONAL MARKETING
POP- UP EVENT
PRODUCT MARKETING
Product Development | Concept | Ideation
