A comprehensive omnichannel strategy was developed to entice customers back to physical stores following the COVID-19 pandemic slowdown. This includes a fully digital, in-store experience that offers customers a new way to engage with the brand. The Reformation app fills the brand’s portfolio gap and integrates seamlessly with the in-store experience. With only one of each item on display, customers can scan the barcode of the garment on their app to request their size. The appropriate size is delivered directly to their private lounge wardrobe, where customers can enjoy uninterrupted browsing. Users can also checkout directly from the convenience of their lounge using the iPad.
